Flat Monthly rental marketplace taps Kenneth Cheok to lead Business Development
Recently launched Flat Monthly (www.flatmonthly.com), a disruptive web platform for renting apartments, condos and co-living arrangements in southeast Asia, has appointed Mr. Kenneth Cheok to be its business development manager, operating from its newly opened Singapore hub.
The company aims to streamline the now complicated process of closing deals for medium- and long-term accommodations, adopting best practices of Booking.com, AirBnB and others in the short-term room-booking space whilst adding special features relevant to longer stays like virtual tours and a virtual concierge for “living services” like cleaning, laundry, and scootas.
Mr. Michael Hogg, Flat Monthly CEO, said that it was the company’s first executive appointment in Singapore since he himself moved to the island nation last month:
“With Kenneth’s arrival, we are going to really hit the ground running in Singapore. He has invaluable industry experience in both real estate and ecommerce. He brings with him a valuable network that can further accelerate our fantastic growth.”
Flat Monthly launched earlier this month and already has proven a big hit, with thousands of listings for Bangkok and Singapore for month-or-more rentals streaming to the site.
Mr. Cheok will be responsible for building up the operations in Singapore and the next target market on the company’s radar, Kuala Lumpur, with an emphasis on securing premium real estate partners and increasing supply of rental units to satisfy the growing demand generated by the innovative property technology platform.
Mr. Cheok expressed his delight at joining the startup’s executive team.
The pain points of renting condos, serviced apartments and co-living spaces in Singapore and KL are like those prevailing in Bangkok, Mr. Cheok said.
“Landlords and agents don’t want the hassle of short-term rentals, but till now longer-term rentals has been a complicated process involving a lot of running around, inefficient, and paperwork,” says Mr. Cheok.
“The result is that attractive accommodations remain vacant for months, even years.”
He added that similar inefficiencies and complications afflict the renters’ side of the equation.
“Until Flat Monthly came along, they had no convenient or systematic way to locate units and contract them. They just did a lot of running around and back-and-forth. This is a revolution for the rental market.”
About Flat Monthly
Flat Monthly (www.flatmonthly.com) is a revolutionary platform for landlords, agents and tenants to expedite listing, searching and transacting agreements for the rental of condominiums and apartments.
By moving the rental process wholly online, automating many routine tasks, and adding cutting edge features like 3D photography Virtual Reality tours and digital signing, we offer all parties an innovative way to streamline the rental process end-to-end, saving time and money while achieving more satisfactory results — quicker, easier, and more efficiently.
In short, we make the long-term rental process Beyond Easy! The business currently operates in Bangkok and Singapore, with near-term plans to expand to KL.
Mr. Michael Hogg
Chief Executive Officer
Phone: +65 90303643
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